Actually, someone from IIM A wrote a phd thesis on your last question. You can check the article here - https://www.researchgate.net/publication/233676293_Buying_less_more_often_An_evaluation_of_sachet_marketing_strategy_in_an_emerging_market
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Actually, someone from IIM A wrote a phd thesis on your last question. You can check the article here - https://www.researchgate.net/publication/233676293_Buying_less_more_often_An_evaluation_of_sachet_marketing_strategy_in_an_emerging_market