In urban landscape, with rise of modern trade (supermarket chains), you strike deals with them for shelf space on their aisles.
But for other stores, you generally have a city level or district level distributor you tie up with who will get your product across to all the mom & pop stores in their region.
As a new brand, distribution to …
In urban landscape, with rise of modern trade (supermarket chains), you strike deals with them for shelf space on their aisles.
But for other stores, you generally have a city level or district level distributor you tie up with who will get your product across to all the mom & pop stores in their region.
As a new brand, distribution to Tier 3 cities is tough. Because the distributor system explained above is a legacy system that works on trust and scale. You have new companies like StoreKing trying to build a new and easier distribution channel to Tier 3 and rural. Ecommerce is also helping to an extent.
In urban landscape, with rise of modern trade (supermarket chains), you strike deals with them for shelf space on their aisles.
But for other stores, you generally have a city level or district level distributor you tie up with who will get your product across to all the mom & pop stores in their region.
As a new brand, distribution to Tier 3 cities is tough. Because the distributor system explained above is a legacy system that works on trust and scale. You have new companies like StoreKing trying to build a new and easier distribution channel to Tier 3 and rural. Ecommerce is also helping to an extent.