Why subscribe?

We’ll break down business stuff for you in simple language & visuals so you can skip the hard work. The core idea is - if you want an intro to a topic, you begin with reading its ‘simplanation’ before graduating to more advanced content on that topic

We promise to keep things simple. Simplicity is important because it helps you truly understand something, instead of hiding behind complex jargon. “If you can't explain it to a six-year-old, you don't understand it yourself”. No one really knows if Einstein said this but it does not matter. Because it is true.

How regularly will we spam you?

We’ll try our best to send you one ‘simplanation’ or ‘SNAP’ (shorter simplanation) every fortnight. In case you want Simplanations in your Whatsapp instead of email, click here.

Who will be writing this?

Two of us - Azhar Jafri and myself, Vivek Raju. We were batchmates at IIM Bangalore.

Azhar works as a product manager at Asian Paints. Prior to this, he worked at HCL, P&G, and TCS. His focus areas are brands and consumer behaviour. He also dabbles in stock trading on the side which keeps him updated on the financial and macroeconomic front. Follow him on Twitter @zhr_jafri.

I work as a pitch consultant-cum-designer at Deck Rooster. In simpler words, I help founders clearly communicate their business story to investors. As you can see, my full-time job is to simplify & clarify stuff for people. Prior to this, I worked as an investment banking analyst (equity capital markets) at Goldman Sachs. Follow me on Twitter @vivekraju93.

One more thing…

If you like our work, consider buying us a coffee 🙂
Due to payment gateway technicalities, we have to give different buttons for readers in India and readers in other countries.

Buy us a coffee (₹)

Buy us a coffee ($)